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Weekly Update 28
π Brands grapple with the Queen's death, billionaire donates $3B to Earth, and more

September 16, 2022

TGIF, everyone!
Britain is already phasing out the Queen's face from currency and postal stamps, but 800+ brands are also having to redesign their products after her death. Here's more on that, and our other top stories:

Digital Twins
π― Digital twins are virtual representations of people, objects, or systems, created from real-time data.
β‘ They're a major aspect of the metaverse and use simulation, AI, and reasoning for better decision-making.
For real people and celebrities, too
βοΈ Digital twins created with your medical history could help with surgeries, design virtual organs to understand diseases, and optimize drug dosages.
π₯½ Hour One is a startup that uses AI to generate your virtual twin for professional/educational use cases; it could be present on your behalf and speak any language.
π¬ Another startup, Soul Machines, is creating VR twins of celebrities that could change the ad industry and how they interact with fans.

VR twinning all over the place
π 'Reflection Manor' in Miami, on sale for $7.77M, comes with an NFT replica in the yet-to-launch Alpha City metaverse.
π Meanwhile, Kraft Heinz has created a 'digital twin' of its manufacturing facilities to resolve supply chain issues and never run out of ketchup packets amid spiking demand globally.
π Scientists can use digital twins to create what-if scenarios to better prepare for space missions, saving the industry millions of dollars.

Demand for digital twins will jump by 36% by 2027
π 80% of surveyed organizations already have ongoing metaverse projects to improve operations, and the rest plan to start soon.
π Sustainability is the key driver as testing via digital twin projects makes companies more climate-conscious.
π Concerns over misuse and a lack of vision or technical know-how could hinder the adoption of digital twins.
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